ABICOR BINZEL on the road to expansion …
With the official opening of their first own branch in the Middle East the market leader in gas-shielded welding, ABICOR BINZEL laid the cornerstone for expansion in the growth region “Middle East”.
In a festive ceremony Prof. Dr. Emil Schubert, Managing Director of the Alexander Binzel Schweisstechnik GmbH & Co. KG in Alten-Buseck, Manfred Stöhr, Business Development and Key Account Manager International at ABICOR BINZEL as well as Mr. P.S.K. Unni, Managing Director of the new ABICOR BINZEL cooperation opened the subsidiary ABICOR BINZEL Middle East FZE - located in the Ras Al Khaimah Freezone - on 13th April 2011 at the Convention Centre of the AL HAMRA Fort & Resort Hotel in Ras Al Khaimah in the United Arab Emirates.
In the presence of numerous notabilities and many long-time customers of ABICOR BINZEL from countries like Saudi Arabia, Iran, Lebanon and Pakistan a “Thank you” for the performed work and best wishes for a successful start of the operative business was extended to the team on site.
Prof. Dr. Emil Schubert, Manfred Stöhr as well as Uday Godbole (Managing Director of ABICOR BINZEL Production in Pune, India) offered an extensive overview on logistics, production, distribution and objectives of ABICOR BINZEL at the opening ceremony.
Prof. Dr. Emil Schubert, Managing Director of the Alexander Binzel Schweisstechnik GmbH & Co. KG in Alten-Buseck and Manfred Stöhr, Business Development and Key Account Manager International at ABICOR BINZEL opened the subsidiary ABICOR BINZEL Middle East FZE in the Ras Al Khaimah Freezone.
To offer the local partners fast delivery and “Service on the spot”, ABICOR BINZEL Middle East FZE with its large logistics centre, will now serve as the hub for the entire region “Middle East”. Because of the central location customers in the oil and gas industry as well as the ship-, tank- and steel construction business can be reached faster, as a result the normally enormous freight costs can be greatly reduced. In addition, training, seminars and practical demonstrations on site are now also possible without great effort.
ABICOR BINZEL is the first manufacturer of gas-shielded torches who opened a branch in this booming region. In the coming years the main focus will be put on the expansion of the retailer network and the development of new markets.
One example is the Emirate Qatar. Investors from Europe, America and Asia increasingly focus on this emirate. After being awarded the scene of the soccer world championship in 2022 the country faces many tasks, the infrastructure has to be improved significantly, fully air-conditioned stadiums have to be built and in addition, airports, harbours, roads, subways, hotels and leisure centres have to be expanded or newly constructed as well. Qatar also has enormous natural gas reserves that have to be made accessible in the near future. For all these projects superlative welding technology is essential.
In their large product portfolio ABICOR BINZEL also offers individual solutions for many different applications, as a result, welders in the Gulf Region have a special demand for products that set themselves apart from the competitors by their durability and easy as well as ergonomic construction.
Prof. Dr. Emil Schubert is very optimistic and feels confident that their local presence will increase the market shares in the region year after year. With ABICOR BINZEL’s innovative products and their own highly motivated team in Ras Al Khaimah the new cooperation will contribute to the steady upward trend of the ABICOR BINZEL group.
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